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If used correctly, opt
in email marketing offers great benefits. They include:
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Quicker
and cheaper to create than offline direct communication.
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Speed
of (two-way) response.
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Targeting
according to user preferences.
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Personalisation.
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Immediately
trackable and measurable.
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The
"buzz" factor - users can share the message with others at the click of a button.
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Niche
areas of interest can be reached.
MediaCo
UK places strong emphasis
on opt in email marketing - that is the recipient has given permission
for material to be sent to their email address.
And we provide a
range of opt in email marketing services. They include:
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Email
Consultancy.
MediaCo provides consultancy services to help you gain maximum benefit from opt
in email marketing initiatives. This includes contact database integration, contact
acquisition, contact retention, targeting and segmentation as well as campaign
creatives, deployment and measurement.
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Email
Sourcing.
Through its own resources and those of its trusted partners, MediaCo acts as
your *email broker - sourcing rented lists that match the profile of your
targeted market. The focus is on opt in matching. MediaCo reviews the content,
manages the mail-outs and reports on results.
*NB: Due to the large number of speculative requests received, a modest
finder's fee is now charged for email list sourcing. This is deducted
from the cost of any subsequent email campaign or refunded in the unlikely
event of no useful email list match being found.
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Email
Copywriting.
Using its in-house
copywriters with extensive editorial and marketing skills, MediaCo can maximise
the textual content of your opt in email marketing initiatives for greatest effect.
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Email
Creatives.
Using its in-house designers and copywriters, MediaCo can create effective plain
text and/or HTML content for delivery by email. In addition, MediaCo can create
custom web-based "landing" sites and pages focused on the campaign content.
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Email
Management and Delivery.
MediaCo uses cutting-edge technology to manage and deliver your opt in email marketing
campaigns.
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Email
Usage Reporting.
MediaCo analyses and reports on usage, clickthroughs, opens, trends, subscriptions,
unsubscriptions etc.
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Email
Acquisition.
Using various techniques, MediaCo helps you to build and maintain in-house opt
in email marketing mailing lists.
To find out more about MediaCo's internet marketing services
- including opt in email marketing - Contact
Us today.
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