Al Khaleejiya 100.9 is the UAE’s exclusive local radio station broadcasting only Khaleeji music. With unique songs and intelligent content, the station targets an elite audience of Khaleeji nationals. Launched in January 2003, Al Khaleejiya 100.9 is a dynamic and creative station, where content is smartly tailored to reach its audience effectively. The audience are sophisticated and educated, they are discerning consumers who strike a fine balance between traditional and modern lifestyles. They are enthusiastic about media, entertainment, sports, technology and cars. Al Khaleejiya 100.9 audience spends time in malls, going to movies, playing video games, buying the latest designer brands and they are lovers of music and poetry.