Dubai Sports TV
Three sports channels covering UAE Pro League football, cricket, and major international sport.
Who's watching.
Reach and demographic snapshot.
Audience snapshot (estimated)
Demographics modeled from channel programming and country averages.
UAE terrestrial free-to-air plus regional free-to-air carriage on Nilesat and Yahsat. Three channels (Dubai Sports 1, 2, and 3) run concurrent coverage so multiple matches and disciplines can air at once. Live OTT streaming on Awaan extends reach across mobile, web, and connected TV.
Broadcast signal with strongest reception in urban centres and major commute corridors.
About Dubai Sports TV.
A little background on the channel and why advertisers keep coming back.
Dubai Sports has been the UAE's home for sports broadcasting since 1998 and now operates three concurrent free-to-air channels. The network holds rights to the UAE Pro League and broadcasts live football, cricket, tennis, motorsports, volleyball, golf, swimming, and major regional and international sporting events.
The audience is mass-reach and male-skewed, with peak concentration during evening football fixtures and weekend cricket. Free-to-air distribution across Nilesat, Yahsat, and UAE terrestrial broadcast keeps the audience broad and unsegmented, and concurrent multi-channel programming means buyers can target by discipline.
Your spot airs in the channel's real broadcast, alongside the same programming millions tune in for every day.
Why advertise on Dubai Sports TV.
What this channel delivers, by the numbers.
Male-skewed mass audience
Peak engagement during evening UAE Pro League football and weekend cricket; strong fit for telco, auto, sports nutrition, and finance.
UAE Pro League rights holder
Live coverage of every Pro League match guarantees a recurring high-engagement window each week.
Three concurrent channels
Buyers can target by discipline, with cricket on one channel, football on another, motorsport on a third.
Free-to-air across MENA
No subscription, no platform fragmentation. Dolby Atmos sound on flagship Pro League broadcasts.
If your ad doesn't air as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.
Proof of posting in 7 days
Run logs delivered within 7 working days of flight start.
Need help picking a package?
Book a free 30-min call. We'll review your goals, suggest the right channel and slot, and send a tailored quote.
Talk to a SpecialistWhat happens after you book.
Five steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your video creative
Send your finished TV commercial, typically MP4 H.264 at 1080p with stereo audio. We handle final QC and channel delivery.
Your campaign airs
Spots run on schedule. We monitor delivery and resolve any issues with the channel on your behalf.
Proof of posting
Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.
More video in UAE.
Compare similar audiences before you commit.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Once you book and confirm your video creative, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.
Yes. You provide the finished video, typically MP4 (H.264) at 1080p with stereo audio. Common spot lengths are 15 or 30 seconds. If you need help producing one, we offer in-house video production as an add-on. Your account manager will share details and pricing after checkout.
We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.
Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.
Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.
100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.
Yes. Media planning is included for clients booking media through us. Not sold standalone.
Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. Plus Cinema and Print.
Active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.
Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.
Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.
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